Recently our team gave a round of customer feedback demos to some customers, showing off a completely redesigned eVestment Input portal.
On the surface everything went perfect. After all, the users had consistently praised the new look. All our hard work had paid off.
If you looked closer though, we didn’t actually learn that much. Responses were generic & unactionable. And while positive, there wasn’t any hard evidence to back it the good things we hear. Instead, this became a good opportunity share some best practices on how to capture great customer feedback.
